Toyota Gameday Giveaways

Toyota celebrated the NFL all season long with weekly challenges surrounding Sunday Night Football on NBC. Each week, Toyota presented a challenge asking consumers to predict which of two plays were going to occur in the 2nd half of that week’s game.

The challenge rotated every week with different plays and different prizes. The campaign amplified in the playoffs with Brock Purdy’s Toyota Sequoia up for grabs in Challenge 20, and a final challenge callout at the beginning of the Bad Bunny halftime show during the Super Bowl.