OREO Lift Off Sweepstakes

OREO Lift Off

Brand: Mondelēz International

Campaign: Sweepstakes

OREO Lift Off Sweepstakes

Objective

Amplify awareness of a limited edition custom OREO release at Walmart while driving education and purchase.

Solution

With the new limited edition Space Dunk OREO Cookies, Mondelēz took the entire campaign to space. Users visited OREOspacecamp.com to check out the new packaging, learn about the special cosmic crème and popping candy cookie components, and enter for their chance to win a trip to either Family Space Camp or the Florida Space Coast.

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