Litehouse In The House

Litehouse capitalized on their “In The House” campaign by connecting it to a football favorite saying “Take it to the House”. Consumers followed @LitehouseFoods on Instagram, then whenever a ”To The House” moment occurred, i.e. an interception, punt, or kick return touchdown, consumers were notified via an Instagram story posted to the @LitehouseFoods account in real-time. Consumers raced to click the link in the story to visit the redemption page, and the first 1,000 people each week to click through received a free bottle coupon.