EasyRinse Guarantee
Brand: BIC
Campaign: Money Back Guarantee
Objective
Encourage consumers to buy the EasyRinse™ razor with an opportunity to try it out risk free.
Solution
BIC put their razor to the test with a money back guarantee for customers across the country. Users could purchase the razor from any retailer, try it, and if they didn’t like it, visit BICMoneyBack.com and submit the form to get a refund. Users had to upload a photo of their receipt with the used razor and answer a couple questions about their experience, then were issued the refund via PayPal.