Sour Patch Kids Lemonade Fest

To highlight the new SOUR PATCH KIDS Lemonade Fest & Swedish Fish Blue Raspberry Lemonade flavors, consumers were given a chance to win lemonade themed prize packs. Users visited the site, then had the option to upload photos showing off their own homemade lemonade stands, as well as check out stands from other consumers around the country. The program also included downloadable print-outs to add onto lemonade stands at home, featured content of the brand’s partnership with Alex’s Lemonade Stand Foundation, and influencer posts across social media to drive awareness.