Trolli & PUBG at PAX West
Brand: Ferrara Candy Company
Campaign: Offer + Event + Scavenger Hunt
Objective
Generate awareness of limited-edition partnership packs to drive engagement during the PAX West conference.
Solution
To generate excitement around Trolli’s partnership with PUBG: BATTLEGROUNDS during PAX West, Trolli truly brought the game to life with a one-of-a-kind scavenger hunt. Trolli teamed up with famed street artist, Kai, to create oversized in-game loot creates in real life and placed them all around Seattle. Attendees of the conference and fans around the city were tasked to find and scan the four unique crates to unlock hidden pages on TrolliSquad.com to get codes redeemable for custom collectible in-game skins.